Playtech & 888 Holdings Announce New Strategic Partnership In US Market

Playtech and 888 Holdings announced a new partnership that would result in both brands expanding across states with legal iGaming markets. The new partnership will eventually see 888 Holdings feature Playtech’s live casino table games and random number generator (RNG) style games on 888 Holdings website’s in legal iGaming states like West Virginia, Pennslyvania, Michigan, and Connecticut. 

888 holdings announced that New Jersey would receive the new games first, thanks to a partnership with Las Vegas-headquartered Caesars. The announcement, however, was clear that the new partnership would transcend state lines. Once 888 Holdings secures licenses in other states like West Virginia, the new partnership would allow Playtech’s games to be featured on those websites as well.

The partnership between the two brands will help expand their presence in the growing US iGaming market, a clear priority made by both companies.

888’s US division president, Howard Mittman, was excited about the new partnership, stating, “We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888casino in the US.” 

“This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together,” stated Mittman.

Playtech COO, Shimon Akan, stated that the decision to partner with 888 Holdings is an exciting decision for the company, intended to help Paytech expand its presence in the US. “I am thrilled that our trusted partners, 888, have chosen to take our Live Casino and RNG games across multiple states, marking another exciting step in our expansion in the US. Live Casino is Playtech’s newest proposition to the US market, and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software,” stated Akan. “We are proud to be supporting 888casino in delivering the very best online entertainment experience to its US audience, and we look forward to continuing this successful partnership with a market-leading operator,” said Akan.

When will 888 Holdings launch iGaming in West Virginia?

888 Holdings has been adamant about its plans to expand into the iGaming market in West Virginia for some time. The brand already operates its Sports Illustrated Sportsbook in the Mountain State, having launched back in May of this year. 888 Holdings has already filed for an iGaming license in West Virginia, so it’s only a matter of time before we see the new Playtech live dealer table games go live in the state. 

888 Holdings signing additional partnerships 

The partnership between 888 Holdings and Playtech is just one of many recent partnerships made by 888. Just last month, 888 Holdings announced a global partnership with EveryMatrix, a B2B iGaming software, and management company that specializes in almost every aspect of online gaming, from data management to content creation to payment processing. The new partnership will see EveryMatrix use its patented CasinoEngine platform to offer games on 888’s casino app across the globe. 

“This agreement will allow us to distribute our game content to a wider audience, and we are looking forward to developing the relationship with 888 further,” said Erik Nyman, President of EveryMatrix’s Americas division. 

EveryMatrix currently operates a hub in Miami and has already filed for licenses in New Jersey, Michigan, West Virginia, and Pennsylvania which will allow the brand to begin offering its services to even more iGaming providers.

Mac Daniel is a South Carolina-based freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit or

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